It comes from The world of visiting wineries is as broad as visiting the universe. In the past it was important to make things easy to the end consumer in order they buyed your product. Now you have to diferénciate from your neighbors because if you do things just the same as them why are they

Visiting wineries is like the universe. It is infinite. You might think you have seen everything when you have visited some of them. But there is always a new surprise. Somebody has found a new way of doing something. On this actual world is important you are doing things some other way from your competitors.